timeline...part three
(1966-1968)
By the fall of 1965, it seemed as if
C&J may have gone their separate ways for good...but that didn't last
long...
In late 1965, an opportunity presented itself
that stood to possibly satisfy both Jeremy's desire to act and Chad's desire to
record. The NBC network presented the duo with a concept for a new Chad & Jeremy
TV show, spun off from their Western series, Laredo. In order to record the
pilot, which would be broadcast as an episode of Laredo, Jeremy had to go to
great lengths to negotiate a gap in his Passion Flower Hotel schedule. Jeremy
remembers well his effort to get a few weeks off from the play. "It was a six
month run, with six weeks of rehearsals. I actually negotiated to get out of
that to do the Laredo pilot, because it was so important." Since Jeremy had made
an extra effort to come to America to film the pilot, in return, Columbia and
Chad went to extra effort to record some new tracks.
In November, 1965, Columbia Records arranged for
Chad to fly to London to record (hopefully) a follow-up LP to "I Don't Want To
Lose You Baby". Jeremy was still three months away from finishing his run in
Passion Flower Hotel, necessitating Chad's overseas jaunt. Chad & Jeremy were in
the studio again, much to the relief of their label, but the results of the session were mixed, including some great songs, and some
strange selections. Tempting covers of "Love Is Strange" and
"You've Got Your Troubles" (perfect LP material!) were discarded, as were oddities like "Sixpence" and
"Wonderful Land" (a cover of a Shadows instrumental!) At the end of the sessions, "Homeward Bound" and "Ballad of a
Teenage Failure" became prime candidates for single release. In the end the
latter was chosen, partly out of Jeremy's desire to steer the duo in a harder
direction, but with "Early Morning Rain" as the flip side to appease Chad &
Jeremy 'purists'.
Jeremy recalls that the duo may not have had much
choice in picking "Teenage Failure" over the Paul Simon track. After meeting
Paul Simon at a Columbia Records launch party (for Bob Dylan's Blonde on Blonde
LP), Jeremy asked Paul to play him a few songs. He then proceeded to "sit on my
sofa, and play something like 18 classics one after another!" But by the time
they were recording in November, "Sounds of Silence" was beginning to climb the US
charts. "When we were recording in London," says Jeremy, "he came to watch us,
and it was while we were doing 'Homeward Bound' that Tom Wilson at Columbia rang
- and Paul said 'bye bye boys, I'll see you in the charts!'" It was quite clear
that "Homeward Bound" would be amongst the contenders for a follow-up to "Sound
of Silence", and the last thing C&J needed was to play the game of competing
versions that had sunk Chad & Jill's "The Cruel War".
This decision
to go with Jeremy's rocker, rather than perhaps taking a chance with "Homeward
Bound" or other tracks from those sessions would be much to
everyone's regret when "Teenage Failure" fell straight to the bottom of the
charts with a lead weight, while "Homeward Bound" could have been released
instead, possibly pre-dating Simon and Garfunkel's version. Meanwhile, in late 1965, Jeremy's UK single
of "I Love My Love", recorded to promote his appearance in the play, was
released. Jeremy's single shared the
same fate as Chad's "Cruel War", as Chad remembers, "It skyrocketed to oblivion
in no time flat!" Jeremy doesn't even recall giving consent to release the
single, as "it wasn't the sort of single I would have liked to release."
As 1966 dawned, the
group seemed to the public to be as fractured as in the previous summer. But big
plans were afoot - for a comeback record, an appearance of the nation's biggest
pop music show, and a chance at their own TV series!. In January 1966, after filming
the TV pilot
with Chad in America), Jeremy continued to work in the theatre while "Ballad of
a Teenage Failure" was released only to sink from sight. About all Chad can
remember doing in the early days of 1966 was building a doghouse! When Jeremy
returned for good in late February of that year, their first "reunion" gig was at the San Remo Pop Festival in Italy, alongside such acts as
The Yardbirds, Bobby Vinton, and Gene Pitney (with whom they would tour in the fall).
Then the duo returned to TV in a big way,
hosting an episode of Hullabaloo which featured them perform three songs -
"Where Would You Be Without Me?" - a hilarious Broadway style comedy number;
"Distant Shores"; and "Sticks and Stones". The latter of these would not be
released until 2000, but "Distant Shores" was already slated to be their
'comeback' single. Then it was time to go back on tour, something which they
hadn't done since Chad had fallen prey to mononucleosis a year before. Between
gigs, they spent their time soaking up the California sun, and Jeremy spend
quite a lot of time with his new prize possessions - sports cars! While in
England, Jeremy had purchased "a long, lean, suave and utterly impractical XKE Jaguar",
and his taste in cars continued "on the rock star route" in '66. But with
Columbia begging for product, it was also time to go into the studio for another
new album, though this time things would be drastically
different.  The previous two
LPs had been recorded under the watchful eye of Lor Crane, a Columbia's staff
producer of the old school. By the time of the 1966 sessions, Crane was gone,
replaced by Larry Marks, a younger, more sympathetic character. Unlike the
previous sessions, Chad, an arranger by profession, was allowed to truly work on
the backing of every single track. Most of the tracks from November 1965 were
scrapped, with a few salvaged as LP tracks, including their version of "Homeward
Bound" The chosen single was a song by C & J's
bass player, James William Guercio, "Distant Shores". Chad used their new found
artistic freedom to the utmost he possibly could, recording five different
arrangements of the song in various tempos. The one you hear on the record is
actually one of the fast ones, folks!
After
"Distant Shores", the duo themselves wrote arguably their best song to date,
entitled "You Are She". Both of these tracks would end up minor hit singles in
the second half of 1966, but they would be Chad & Jeremy's
last. After the
release of the Distant Shores LP, touring and promoting continued. At
this point their live line up included Chad on lead, Jeremy on rhythm guitar,
James William Guercio on bass, and a drummer named Dennis, and they played
a series of shows opening for the Beach Boys. They appeared twice on Batman, the
hottest program on TV in 1966, but their TV career took a blow when it was
decided that their Laredo spin-off would not go forward, a big disappointment
for the duo. The plot was promising, concerning two British actors stranded in
the old west and trying desperately to survive by their wits, but NBC, smelling
success with their new Monday night show, The Monkees, thought that two
competing recording groups promoted on the same network was one too many.
One of the main pressures of this period, as
Jeremy recalls, was keeping up with the demand for new hits. "The basic problem
was writing....because if you don't write a lot, then you are going to find
yourself, as we found ourselves back in the 60s, being constantly short of
material and constantly people demanding product, and demanding hits". The
strain of writing new material, though a very real concern, was certainly not
apparent in their next single - "You Are She".
"You
Are She" reached the eighty-seventh spot in the charts, coming hot on the heels
of number thirty "Distant Shores". The outlook was bright, and radio play was
heavy. But Chad in particular had tasted the freedom that an innovative
and creative producer could bring, and he wanted more. The duo had well outgrown
their roots, but as 1966 wore into 1967, they began to outgrow their traditional
medium, the hit single. They wanted to record something more substantial as a
statement of their coming of age. When Chad came in with "Rest In Peace", a six
minute enormously innovative and complicated response to the cost of dying in
America (brought on by the movie, The Loved One, and a reading of
Jessica Mitford's The American Way of Death), it was clear that there
was no going back.
Columbia
brought in Gary Usher, hot off of his revolutionary work with the Byrds, to
create a similarly revolutionary Chad and Jeremy LP. The recording of what
became Of Cabbages and Kings stretched from late'66 all the way through the
summer of '67 and it featured such innovations as the Oz Fire Sign Theater on
side two. In September of that year, Jeremy explained some of the innovations found within
"The Progress Suite": "we have used everything that can possibly be used on a record in "Progress". We wanted to make a film, but we couldn't
afford it, so we made a soundtrack without the film".
Though it was artistically freeing to not
worry about the pressures of hit singles, and work on creating a piece of art, allowing the recording to last so long without any stop gap single
would prove to be C&J's greatest miscalculation. So drastically did the
music scene change from the time of their last record release, that not only did
they alienate their original fan base, but also managed to sound as if they were
simply trying to catch up to the
Beatles. The duo acknowledged this even as the LP was released, Chad telling a New York radio station that "it had been almost
six months since we had a record released and naturally, Columbia Records weren't too happy with the way
things were going. We went into a sort of semi-retirement. At this time last year we were musically
bankrupt, but we know where we're going now!"  When the
LP was released in September of 1967, the reviews were excellent, though some
thought the duo had gone a little too far with their "Rock Suite in Five
Fantastic Movements", as the ads trumpeted. Columbia, desperate to recoup the
large amount of money thrown into the project, spent a great deal more promoting
it, only to see sales stall well before they had reached expectations. Although
it was their artistic beginning, Of Cabbages and Kings marked the
beginning of the end for C&J commercially. Shortly after the LP was released,
Jeremy took a role in Peter Shaffer's Black Comedy, which hit the stage in late 1967.
At this time, C & J were still touring, but long gone
were the days of a few songs sung to rabid teenage girls in package tours. Now
they made the rounds of the colleges, playing a two hour show, at one point
including Jim Gordon on drums, and featuring a horn
section.
By the end of 1967, Chad & Jeremy had become
favorites of Gary Usher, enabling them to convince him to go for more elaborate
and expensive recordings than Columbia was willing to make. The first of these
more elaborate works was a single, "Painted Dayglow Smile", released to absolutely no airplay in November 1967. As
1968 dawned, they embarked on a new LP project. C&J's new
project was another album which would mark a progression to one of clever
psychedelic satirists. Where Of Cabbages and Kings had been chockfull
of in-your-face social commentary, this new batch of songs was much more subtle
and, more importantly for Columbia, of much more manageable lengths! But because C&J
were taking such a long time with their new LP, Columbia requested another new
single.
Whether "Sister Marie" was ever destined to be included on The Ark, as
it came to be known, is a bit of a guess, but after its release to almost
universal apathy in early 1968, it seems to have disappeared from the running
for the new LP. Interestingly, it was originally intended for Gary Usher's 'fake' group, Sagitarius, but
after the duo rejected the track "My World Fell Down", (a later hit for Usher's studio-group), they
compromised and recorded a version of "Sister Marie".
There are several remarkable aspects to The Ark. One is Charles Bragg's
painting which graced the cover. Another was Chad's arrangements, but perhaps
most noticeable is Jeremy's emergence as a songwriter. His quirky and original
material constituted the bulk of the album. Mysteriously, after The
Ark, he turned his back on lyric writing, and most of his subsequent songs have
been written with lyricist Dave
Pierce. As
more and more songs began to be recorded for the new project, the bills began
mounting. Columbia could see the situation in the studio getting out of control
financially, and alerted Gary Usher to that fact. To Usher's credit, he ignored
them, continuing work on The Ark without really inhibiting Chad's
visions of grand production.
The true irony of this situation is that The Ark
could have been recorded at a fraction of the cost at any small independent
studio, but all Columbia contracts stipulated that their acts had to use the
label's own studios at the prohibitive cost of $285.00 per hour! Even more
ironic is that these studio fees were going back into Columbia's pocket,
so in hindsight, it's hard to see what all the fuss was
about.
Around this time, the group
had almost completely split up, save for recording dates. Jeremy featured in Black Comedy, as well as doing an episode of "My Three Sons"
during this period. Unfortunately, he occasionally missed concerts because of
acting conflicts and tensions between the two began to mount. During this period, Chad was
approached to write the score for an American International Picture, entitled
Three In The Attic. Bob Irwin once described it as "a very sixties
movie", and today Chad squirms at the very mention of the film, the only
explanation for his involvement being that, "I was so hungry to score a picture,
that I deliberately clouded my judgement, and ignored that little voice inside
me". Certainly thirty years later, this evaluation is spot on. The movie is
horrid, but the music is wonderful.
As he was composing material for the movie, Chad played
Jeremy a portion of a song he was working on, entitled "Paxton Quigley's Had The
Course". Something in the song clicked for both of them and by the time the song
was finished, it stood as Chad & Jeremy's last real songwriting
collaboration. The song was saved from the film project, at least temporarily,
so that it could be recorded at Columbia, instead of at Mike Curb's notoriously
technically challenged Sidewalk Studios, where film work was being done. It was
quickly added to the growing number of masters at Columbia and The Ark
was ready to be released. By now, Columbia could see the writing
on the wall. The duo was in the process of splitting up, and they had just
produced an enormously expensive record with no guarantee of a hit. From a
business point of view, matters were simple. Gary Usher was fired for
violating Columbia's directive to cut costs,
and the LP was released with virtually no promotion behind it. This is one of
the true tragedies of the Chad & Jeremy story, as what became their last
album really could have been their first. The group, particularly Chad, had
truly learned how to make the most of the studio environment, while their
writing talents had reached an all time peak. With a bit of push behind
it, The Ark could have been a real breakthrough, but Columbia simply
didn't care anymore. Though Chad's continuing work on Three In The
Attic would be released on Sidewalk Records under the moniker of Chad &
Jeremy in 1969, the sad reality was that, by the end of 1968, Chad and Jeremy
were no more.
I. Prologue
(before 1964)
II. Fame, Part
One (1964-1966)
IV. Epilogue
(1969-1982)
V. Rebirth
(1983-1987)
VI.
The Wilderness Years (1987-2002)
VII. C&J Today (2002-present)
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